Sometime ago we did this little thing for the Danish Technological Institute who wanted generate more sign-ups for their courses. People love comparing themselves with others. So we created an online test where you could calculate your true ‘Career Age’ and find out whether you're ahead or behind in the job market. Based on the results we then offered tailored suggestions of courses people could take to catch up or stay ahead.
The idea of finding your 'Career Age' really struck a cord with our audience and within the first month 60,000 people had taken the test and 10,000 users sought additional information on their website about the courses. But, best of all, sign-ups rose 38% when compared to the same time last year.