Donér en Döner
For the 3rd year in a row, Philip and I have been shortlisted at the Danish Internet Awards in the student category DIA Future. The last two years we made it to the stage, and hopefully we'll do it again. This years brief was set by the Danish food bank who were on the hunt for more donations. Based on the insight that people actually do want to help, but just can't be bothered, we wanted to make the donations effortless. So when Danes are ordering food on their favourite take-away website Just-Eat.dk they will get the option of adding 5 kr. (little less than a dollar) to their bill simply by clicking a button. 5 kr. is enough for the food bank to provide a meal to someone who's hungry, just like the person ordering food on Just-Eat.dk.