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Morten Schmidt. Creative from Copenhagen.


Us people in Copenhagen cycle a lot. Also when we go out. On our way house parties, BBQs, etc., 
we always make a pit stop at 7-eleven to pick up the mandatory six pack of beers.

But, six packs are unhandy to carry on a bike.

Hold it in your hand, and you have one less hand on your handlebar.
Put it on your bike rack (if you have one) and it will most likely fall off.
Put it in your basket (if you have one) and it will get all shaken after a few pedal strokes.

You could bring a bag, but then you have carry it around and look after it all night.